Creative Brand Strategy Final Compilation

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23.8.2021 - 23.11.2021/ Week 1 - Week 14
Lee Sean / 0337001
Creative Brand Strategy / Bachelor of Design(Hons) in Creative Media

Final compilation


Instruction






Project 1 - Case Study & Campaign Proposal

Project 2 - Ideation & Design Direction

Final Project - Campaign Branding

E-Portfolio - Final Compilation



Submissions

Project 1

Project 1A - Case Study




Project 1B - Campaign Proposal



Project 2 - Ideation & Design Direction


Project 3 - Campaign Branding





REFLECTION

Experience

It was a little tough for this module, not really on the design part but more on the social media. Personally I'm quite a private person on social media so I'm not familiar or experienced with social media contents and it was pretty confusing and frustrating trying to understand what content resonates with the followers. But overall it was a fun module, the lecturer is very passionate and friendly. The atmosphere of the class was very friendly and welcoming.

Observation

I'm pretty happy to see that everyone isn't shy to interact in the class. Everyone have their cams on, everyone is having fun, communicating and working hard together.

Finding

I realized that social media campaign is a whole new world comparing to what I usually do. Just knowing how to design is definitely not enough. You need a lot more other skills than that, I feel like I could have done better but I just wasn't experience with social media and marketing so it did not went as well as I hope it would. 

Pretty much the whole time I'm just trying to focus on design and try to be extremely good with this one thing. But I'm slowly realizing just know design won't get me far. I have to learn so many more things so improve.



Further Reading



This video is a discussion of what is the difference between branding and marketing by The Futur. 

I realize I was quite confuse and was not sure on the difference between branding and marketing, also how do they work together. So I needed to look it up to make myself clear on these topics and I'm sure it will also help me more on my project later on.

From my understanding, branding is where you create the story of the brand. While for marketing, it's more like you are telling the stories. You can't tell the stories, if you don't even have a story to talk about which is the branding. For branding, it's more of a gut feeling of what people feel about your brand, like the quote that was said by Marty Neumeier "your brand is not what you say it is, it's what they say it is." While for marketing, you are telling your own story yourself. Both of them are just equally important to really get message out to the audience.

Here's an interesting definition of marketing that was also found in the video description;

“Here’s the simplest, most jargon-free, definition of marketing you’re ever likely to come across: If the circus is coming to town and you paint a sign saying “Circus Coming to the Showground Saturday,” that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flower bed and the local newspaper writes a story about it, that’s publicity. And if you get the mayor to laugh about it, that’s public relations. If the town’s citizens go to the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that’s sales. And if you planned the whole thing, that’s marketing.” from Allan Dib's 1 Page Marketing Plan.


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