Posts

Showing posts from June, 2021

Packaging and Merchandising Project 1

Image
  16.4.2021 - 30.6.2021/ Week 3 - Week 5 Lee Sean / 0337001 Packaging and Merchandising / Bachelor of Design(Hons) in Creative Media Instruction Weekly Lecture/ Progression 23/4/2021 Week 4 Today the school of Bioscience students presented their proposal of their product 30/4/2021 Week 5 Our design team presented a few mood board of the design themes to the bioscience students. We then finalize which theme to go for and also came up a name for the product together. Project 1 You are required to design a new happy meal box together with  its fun fries packaging. The new design should include an educational information within the design. You need to propose an idea on what is the message to its target audience. The packaging design should showcase the knowledge from previous exercises (box making, label design and thermoforming*) Packaging design themes During these pandemic it has been hard for everyone. Especially the front liners who had worked so hard and sacrificed so much ...

Advance Interactive Design Project 2

  29.3.2021 - 28.6.2021/ Week 1 - Week 13 Lee Sean / 0337001 Advance Interactive Design / Bachelor of Design(Hons) in Creative Media Instruction Lecture 26/4/2021 This week we had a Final Project Briefing 3/5/2021 We learned how to apply 3d object onto the filter, eyes and also particle systems. 10/5/2021 This week we learned about how to use fixed target tracker (logo/ poster tracking) and plan tracker 17/5/2021 Final project consultation 24/5/2021 Final project consultation Project 2 - Augmented Reality Experience Filter AR is the latest form of interactive design nowadays. Student are required to develop AR application with AR interactivity which will detect user face and expression Student are required to develop an AR application for an online store. For example, an AR application for glasses, hat or cosmetic shops. I decided to go with a Pringles potato chips can. The mascot is very iconic and I think it would be very fun for people to play around with it and having the masco...

Packaging and Merchandising Final Project

Image
  4.6.2021 - 18.6.2021/ Week 11 - Week 13 Lee Sean / 0337001 Packaging and Merchandising / Bachelor of Design(Hons) in Creative Media Instruction Weekly Progression 3/6/2021 Week 11 We presented our proposal on the list of items we wanted to work on for the collateral 10/6/2021 Week 12 We have 8 items to work on and we have finished the first 4 Final Project In collaboration with School of Biosciences student are required to design a packaging for food product and merchandise of the selected item. Students are also required to create a brand and able to communicate it in the packaging and merchandise design. From the knowledge gain from project 1 and 2, student should be able to apply it in this project. Collateral Moodboard The items we have chosen are based on 3 factor, sustainability, premium and handmade. We imagine that people who usually pay for plant based product would care about nature and environment. So we had chosen item that is sustainable and we want to show that the ...

Brand Corporate Identity Final Project

Image
    7.6.2021 - 28.7.2021/ Week 10 - Week 14 Lee Sean / 0337001 Brand Corporate Identity / Bachelor of Design(Hons) in Creative Media Instruction Lecture 7/6/2021 Progress on final project brand guide 14/6/2021 Progress on final project brand guide 21/6/2021 Start drafting out logo animation concept 28/7/2021 Final presentation of our project to founder of Darrma Project 3 - Brand Guide Create a simple brand guideline. Take note that a brand guideline is different from a corporate identity system (or this) the latter is more complex and tends to be used for large multinational corporations, whereas a brand guideline is a concise and bespoke guideline for smaller and younger companies or brands. Content: Logo, Colour Typography, Visuals, Applications Logo Animation The overall movement of the shape of the logo is straight and it seems like it's moving in a very vertical direction. That is why I think that the animation should be moving in the same direction as well so it fits th...

Art Direction Project 2

Image
  27.4.2021 - 29.6.2021/ Week 6 - Week 14 Lee Sean / 0337001 Art Direction / Bachelor of Design(Hons) in Creative Media Project Management Instruction Lecture The classes from here onwards are mostly team meeting discussion on our projects. Project 2 For this group, I am responsible for the overall UI design of the game. To rework on the whole UI of the game while making sure the audience can still recognize it is an among us game. Title Screen Fig 1 Title screen exploration We had to change the UI design because previously we were just using a draft image. This background is not the finalized design yet but it is the general concept of what we are going for. So we explored more options experimenting with the layout and perspective to make sure it fits well with the background. In Game Screen Fig 2 In game UI exploration The UI control may affect the gameplay, so we tried to analyze the UI of the current Among Us game to see what works from their UI and what don't. So we can c...