Packaging and Merchandising Final Project

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4.6.2021 - 18.6.2021/ Week 11 - Week 13

Lee Sean / 0337001
Packaging and Merchandising / Bachelor of Design(Hons) in Creative Media



Instruction





Weekly Progression

3/6/2021 Week 11

We presented our proposal on the list of items we wanted to work on for the collateral

10/6/2021 Week 12

We have 8 items to work on and we have finished the first 4


Final Project

In collaboration with School of Biosciences student are required
to design a packaging for food product and merchandise of the
selected item. Students are also required to create a brand and
able to communicate it in the packaging and merchandise
design. From the knowledge gain from project 1 and 2, student
should be able to apply it in this project.

Collateral Moodboard



The items we have chosen are based on 3 factor, sustainability, premium and handmade. We imagine that people who usually pay for plant based product would care about nature and environment. So we had chosen item that is sustainable and we want to show that the brand SeaQ is a brand who cares about their consumers. Sustainable items such as hoodies, hydro flask bottle, bag are targeted towards young adults/ students who are struggling financially.

Chosen Item

- Box
- Sticker
- Bag
- Hydro flask bottle
- Hoodie
- Postcard
- Envelope
- Sticky note
- Posters

Design Exploration



Final Submission





Individual Item PDF


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