brand Corporate Identity Project 1

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29.3.2021 - 12.4.2021/ Week 1 - Week 3

Lee Sean / 0337001
Brand Corporate Identity / Bachelor of Design(Hons) in Creative Media



Instruction






Lecture

29/3/2021

On the first week of lecture, our lecturer introduced us to the module and what are the upcoming projects we will be working on. We were also introduced to what is Brand Corporate Identity, what's the purpose etc.

5/4/2021

On week 2, we were introduced to branding, what is brand, history of brand and how has it evolved until now.

12/4/2021

It's the day to submit the expanded brand profile and presentation for our chosen brand. We also watched a few videos that talks about Darrma and prepare us to start our logo sketching and mind mapping proccess.

19/4/2021

On week 4, we had individual consultations on our progress with the logo sketching process


Project 1 - Breaking Brand

Select an existing brand, preferably a large brand that has a regional or international presence for the purpose of analysis. Breaking brand essentially requires the student to deconstruct a brand.

A)Brand Profile
B) Expanded Brand Profile

Chosen brand
Uniqlo


Fig 1
Uniqlo Logo

We decided to choose Uniqlo because it is fast fashion brand but at the same time it is quite different from other brand such as Prada, H&M, The Gap etc. Uniqlo is well known for embracing minimalism and produces products that are simple and laid back and doesn't follow trends.

Final Submission

Expanded Brand Profile




Feedback

Week 1

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Week 2

General Feedback

-Make sure the information's are simple and organize -Avoid mentioning the same thing over and over again -You may wanted to highlight the important points

Specific Feedback

-Check for typo error -Further elaborate on the target market -Further elaborate on how are Uniqlo and other brands competing with each other, what’s different about Uniqlo comparing to other brands

Week 3

General Feedback

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Specific Feedback

-Rework on Q8 Brand Voice and Q9 Brand Communication Strategy -Try to be concise and clear, doesn't have to be in paragraph



Further Reading



This video is an interview with Sagi Haviv conducted by The Futur. Sagi Haviv is a New York-based graphic designer and a partner in the design firm Chermayeff & Geismar & Haviv. Some of the logos they have designed include; Chase Bank, National Geographic, Us Open and many more.

I think this is a very good video that explains about what is a logo, the purpose and what is define as a good logo. I really like how when Sagi Haviv explains things, he explains it in a very simple and straight forward way that is very easy for us to understand. He also had talked about some of his past experience with clients. 

He had also talked about things outside of logo design area such as imposter syndrome, how do you communicate with clients/ colleagues .Overall it's very interesting to see how do Sagi Haviv thinks, how does he deal with certain situation, and how does the logo design process looks like.


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