Art Direction Exercises

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30.3.2021 - 6.4.2021/ Week 1 - Week 2

Lee Sean / 0337001
Art Direction / Bachelor of Design(Hons) in Creative Media



Instruction





Lecture

30/3/2021

On the first week of lecture, our lecturer introduced us to the module and what are the upcoming projects we will be working on

6/4/2021

On week 2, we started working on game analysis on among us, and we also researched about what is art direction

13/4/2021

Each group presented their game analysis for art directions and we started working on our first proposal for our game concept

20/4/2021



Exercises

Students were to conduct research and insight of Art Direction and leadership within a broad range of creative area. Data analysis, examples and explanation should reflect the importance of art direction and why it should not be unstated in a project.

  • Art director vs Artist differences
  • How does art direction value in ever creative discipline (entertainment, new media and graphic design)?
  • Roles and responsibilities
  • Good and bad art direction
  • Challenges in art direction

For our upcoming project, we will have to rework on the art direction of a famous social deduction called Among Us. So we have start to research and analyze the game design, game play and art directions.








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