Intercultural Design Proposal

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5.1.2021 - 2.2.2021/ Week 1 - Week 5
Lee Sean / 0337001
Intercultural Design / Bachelor of Design(Hons) in Creative Media

Proposal


Instruction





Proposal

Our theme was first Hanbok X Hip Hop, but after presenting the proposal and receiving some feedback from the lecturers we decided to change it to Hanbok X Kpop. The reason we change it was because even though Hip Hop culture was also a part of Kpop, it may still cause confusion to others because it may sounds like a completely different genre. 

We also did not have a clear objective, research hypothesis, research questions etc. So before we get into more in dept research, we took some time to discuss and think about what do we want to do, what problems are we trying to solve.

Finalised Proposal Slides



Feedback

14/01/2021

After the consultation we have a more clearer direction of where this project is going. We did great for the research on the history and culture of hanbok, but we are currently missing a proper research problem and research question. There was no relation between hanbok and Hip hop so we decided to find something that feels more relevant to the research. We need to research how the viewers/fanbase think and look at it from their point of view.

20/01/2021

We showed our methodology and it was well fitted for our research questions. We had weakness in our objectives and Dr Charles suggested it to be “cross cultural design application”, and consider a character that is new to Hanbok influenced design.

26/01/2021

This week is the  proposal presentation, we received some unexpected feedback from the lecture. Dr Asrizal said that we got too many themes  in our proposal(kpop, hiphop, lol),, we were supposed to focus on only one group. Our plan is to promote hanbok via a game called League of Legends which is the world’s largest esport. However, lecturers suggest us to go with kpop since it is the most trendy for now.

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