Lee Sean (0337001)

   3.5.2021 - 31.5.2021/ Week 6 - Week 10 Lee Sean / 0337001 Brand Corporate Identity / Bachelor of Design(Hons) in Creative Media Instruction Lecture 3/5/2021 This is the last consultation for our project 2 and will start to work on project 3 10/5/2021 This week I've a few draft designs of the business card 17/5/2021 After working on the business card, I started designing the letterhead and envelope 24/5/2021 This week I've started working on the posters 31/5/2021 This week I've made some adjustment to the posters design and also started design other collaterals such as fashion invite, social media, shopping bags. Project 3 - Positioning & Identity Write a logo rationale, mention keywords articulated in the brand profile that describe the brands core-values, be it Co. / Org / Person. Create a mood board; colour, visual and typography. In doing so you can begin positioning your brand to ascertain a distinct identity but also one that is representative of its stated core...

  30.3.2021 - 27.4.2021/ Week 2 - Week 6 Lee Sean / 0337001 Art Direction / Bachelor of Design(Hons) in Creative Media Proposal Instruction Lecture 30/3/2021 On the first week of lecture, our lecturer introduced us to the module and what are the upcoming projects we will be working on 6/4/2021 On week 2, we started working on game analysis on among us, and we also researched about what is art direction 13/4/2021 Each group presented their game analysis for art directions and we started working on our first proposal for our game concept 20/4/2021 We presented our Proposal of our project to the class Project 1 We will be reworking on the art direction of a famous social deduction game called Among Us. We started splitting our roles and task to work on. I will be responsible for the title design of the game. I will also be working on the overall UI design for the games as well. Preparing draft designs for the proposal Fig 1 Title design mood board The game Among Us actually have quite...

  23.4.2021 - 18.6.2021/ Week 4 - Week 13 Lee Sean / 0337001 Packaging and Merchandising / Bachelor of Design(Hons) in Creative Media Instruction Weekly Lecture/ Progression 23/4/2021 Week 4 Today the school of Bioscience students presented their proposal of their product 30/4/2021 Week 5 Our design team presented a few mood board of the design themes to the bioscience students. We then finalize which theme to go for and also came up a name for the product together. 7/5/2021 Week 6 We showed our draft designs to the team and we try to see which design works and how can we improve it 14/5/2021 Week 7 We finalized our main packaging design this week and will be starting to work on the collateral 21/5/2021 Week 8 We realised the design still have certain issues such as the logo legibility and the overall color scheme and layout of information. So we had to redo quite a lot of stuff but the overall theme remain the same. Project 2 This is a collaboration project between the Design Scho...